http://www.corante.com/getreal/archives/2005/06/15/ketchum_how_not_to_approach_social_media.php Neville Hobson touches on the reasons why would-be clients should be skeptical of Ketchum Public Relations new Ketchum Personalized Media Service: Yet I can't help but wonder how much credibility, if not faith, you'd want to place in a PR... en-us http://blog.basturea.com/archives/2005/06/23/ketchum-responds/ Adam Brown, director of eKetchum (commenting on my previous post on the launch of Ketchum’s Personalized Media service): I’ve been reading the responses to Constantin’s post on the 18th and wanted to take this opportunity to respond. I apol... http://blog.basturea.com/archives/2005/06/18/poor-ketchum/ When it launched the Personalized Media service, Ketchum had some good ingredients for preparing a smooth entry in blogland: a (sort of) blog (and RSS feeds, by default), a podcast (well, almost), and a collaboration with a PR blogger. But it just didn... http://radiantmarketinggroup.com/2005/06/17/corantes-stowe-boyd-on-ketchums-new-personalized-media-division/ Stowe Boyd, President and COO of Corante, lays the hammer down on Manhattan-based PR firm Ketchum concerning their new division the Personalized Media Service. He references Neville Hobson's tome on the subject who outlined a number of reasons why ...