Rafe Needleman kicks the tires of Traction "A Better Way for Businesses to Blog", which I have been digging into for the past couple of weeks. I had a number of long conversations with Jason Frankel at Traction, after reading a mention that Clay Shirky wrote (I think at many-to-many).

The technology is much more advanced that Blogger or TypePad, and includes a lot of functionality that goes way beyond the typical micropublishing style that we have grown accustomed to. Several of the application area that the company has pushed into -- such as competitive intelligence -- have shaped the feature set and pushed it into a new category: blog-based content management.

Other blog solutions (most notably pMachine) are likewise scraping the edge of this emerging category.

I keep wondering why the biggest document and content management companies remain asleep at the wheel while these upstarts are redefining the way that businesses will communicate.