« Welcome |
Main
| WiredRed Adds Web Conferencing »
October 21, 2003
CBS Marketwatch: Instant Dominance?
Posted by Stowe Boyd
I "met" Bambi Francisco of CBS Marketwatch by phone last week, chatting in preparation for the Instant Messaging Planet Conference (see other story), and spoke with her yesterday at some length about Microsoft's launch today of Office 2003, coordinated with the release of Live Communication Server 2003. Bambi's story on the launch includes some prognostications by yours truly regarding LCS:
"Once you have Messenger integrated into Office, the scenarios are compelling," Boyd observed. Why would a corporation roll out Office and not take advantage of the instant messaging integration, Boyd asked. "It's a tough proposition to convince yourself not to go down this path."
Microsoft's integration of IM within the context of the typical information worker's desktop world -- Outlook, Word, Excel, Powerpoint, and so on -- will create a real productivity gain, one that will be difficult for other products (at least in unintegrated form) to compete against:
- Reading a comment from a colleague in a Word doc under review, you learn she is online. With one click you are sharing the document with her in real-time and resolve her question immediately, freeing you both for other tasks.
- Noting a time conflict for a meeting, you open a real-time chat with the other three participants and rapidly get others to make room in their schedules, avoiding a lengthy email exchange perhaps spread over days.
- Receiving a critical request for information via email from a colleague in another department you notice he is online, and with one click you open a real-time video conference to help him resolve a pressing client issue.
These scenarios are functionality equivalent to those you can imagine with real-time collaborative solutions not tightly integrated with Office -- for example, use of, say, Lotus collaborative solutions involving Lotus Instant Messaging, Lotus Web Conferencing, and WebSphere Portal technologies -- but the scenarios would involve moving Office documents out of the desktop context and basically inverting the pattern of use. Instead of operating within the context of the Office document, the user would operate in a 'folder' or 'portal' context, manipulating the document, but not working from 'within' it.
So, I believe that Microsoft has raised the bar for the integration of real-time and 'slow-time' collaboration. It should prove to be an interesting few quarters as the value proposition for Microsoft's Live Communication Server and Office 2003 starts to penetrate the market and gain share of mind. Bambi's question about 'instant dominance' is dead on, since Microsoft's Office 2003 is clearly the high water mark for sophisticated real-time collaboration.
Comments (4)
| Category: Technology
- RELATED ENTRIES
- Reminder -- /Message
- /Message - A New Blog
- The Individual Is The New Group -- Part 1
- 1000 Tags: Tag Advertising
- Social Ethics And Technology Design
- Nancy Hass on In Your Facebook.com
- Black and White and Dead All Over: Is Newsprint Dead?
- Anonymous Trolls, Beware: You Are Breaking Federal Laws
1. Jack Ginnever on October 21, 2003 11:35 AM writes...
Stowe,
I'm very interested in your comparison of how MS took over the browser market to the current state of the IM market. Even more so, I'm interested in how MS will try to push into the Webex market.
Permalink to CommentWebex has a lot of market presence. But then so did Netscape. Is MS going to give away Webex-like software in future releases of Office?
Jack
2. Stowe Boyd on October 21, 2003 03:21 PM writes...
Microsoft is releasing Live Meeting (based on Placeware technology) in synch with the overall Office release today, 21 October 2003. It's not a giveaway, but is a serious challenge to products like IBM Lotus Web Conferencing (formerly known as one half of Sametime).
MS will continue to push Placeware as an ASP service, while offering Live Meeting as a server solution under license to enterprises wanting more control (and potentially, lower costs).
Permalink to Comment3. Paul Andrews on October 23, 2003 09:29 AM writes...
Stowe
Microsofts Live Meeting uses the ASP model; you purchase a licence for a number of seats over a year. I believe that the current going rate is $1800(US) per seat per year. I have participated in a trail session and found it rather good.
Regards
Permalink to CommentPaul.
4. Paul Andrews on October 23, 2003 09:34 AM writes...
With the tight integration of Live Communication Server with Active Directory, Sharepoint Portal Server, Exchange and the latest version of Office, coupled with the fact that the Windows Messenger is a default install on the Windows XP client, you would need a very compelling reason to select and roll out a solution from another vendor. Unless you work for one of those types of organisation whose IS Strategy is anything as long as its not Microsoft.
Permalink to Comment