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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.
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November 05, 2003

Multiple Listing Service to be IM enabled

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Posted by Stowe Boyd

InternetMLS has announced the inclusion of instant messaging to the company's multiple listing service. The announcement includes a few very interesting scenarios regarding brokers using the service to negotiate and close deals:

"InternetMLS' new Instant Messaging capabilities empower associations to provide member brokerages with the ability to initiate powerful, instant communications to speed the closing of deals in multiple situations:
  • InternetMLS' new Instant Messaging capabilities enable brokers researching MLS information to determine the online presence of listing agents in real time -- and, if so, initiate instant communications.
    For instance, a broker can send an IM to instantly initiate a dialog with a listing agent, introduce him or herself, inquire about details of the listing or sellers, or schedule a showing on behalf of a client.
  • The new IM capabilities also extend benefits to public websites created by brokerages utilizing InternetMLS' Enhanced Website Wizard. Visitors browsing information on such websites can, while viewing available properties, contact the appropriate listing agent -- instantly -- to express interest in a listing, make an inquiry about a property, or request to schedule an appointment for a viewing."

Another example of the accelerative impact of instant messaging, although I wonder about the technology being used. Doesn't appear to interoperate with any of the major public networks, which will limit its usefulness to interact with consumers. I will track down company reps, and try to learn some more.

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