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December 18, 2003
A Good Measure of Stickiness for Social Networking
Posted by Stowe Boyd
USATODAY.com piece on social networking has some interesting stats on the "stickiness" that social tools offer:
"Such beefed-up search technologies boost traffic on the sites -- and hold visitors' attention longer than traditional dating sites, says Nielsen/NetRatings. Friendster users spent nearly two hours on the site in October vs. 35 minutes for Yahoo Personals and 55 minutes for Match, Nielsen says."
Those detractors that suggest that VCs are crazy for pouring millions into the social tools space without a complete understanding of where the money is going to come from should take note.
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