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February 19, 2004
Blog Advertising: Cheap and Effective
Posted by Stowe Boyd
Frank Barnako of CBS Marketwatch included the following blurb in today's email blast:
"Blogs pay off for Kentucky candidate
A $2,000 investment in advertising on a dozen blogs helped fuel a successful Congressional campaign for Ben Chandler. The marketing effort for the Democratic candidate in Kentucky's sixth district returned $80,000 in two weeks, money that was funneled into radio and cable spots and is credited for Chandler's late surge to victory on Tuesday, Wired news reported. Campaign manager Mark Nickolas figured readers of political blogs, while not in the district, were likely to be interested in the race to help a southern Democrat recapture a seat in the House. Blogs included in the campaign were the left-leading Daily Kos, Political Wire and Eschaton."
I am particularly interested in these stories since we are ramping up sponsorships here at Get Real, and I am being asked by potential sponsors for the potential return on investment. Knowlegeable users will seek insightful commentary, and will reject paper-thin journalism. Print is not dead, but knee-jerk, analysis-free journalism is.
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1. emma butler - i have a thirst for inquiry on May 12, 2004 06:47 PM writes...
It's great to hear the Dems are using blogs so effectively! I'm convinced that blogs are the future of news media and will eventually displace 'trad' news media. So advertising in the blogs makes sense.
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