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February 25, 2004
John Battelle On "Why Blogs Mean Business"
Posted by Stowe Boyd
John Battelle distills his argument for the central role of blogs in business at Business 2.0:
"Blogs will soon become a staple in the information diet of every serious businessperson, not because it's cool to read them, but because those who don't read them will fail. In short, blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."
I like it, especially since I have been talking up sponsorships here at Get Real a lot recently. John makes the general case very well; its up to me to make the case for Get Real, specifically.
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