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March 15, 2004
Michelle Johnson on ICQ Universe
Posted by Stowe Boyd
A good piece about ICQ Universe at Boston.com by Michelle Johnson(reads like a blog entry, not typical 'old media' reportage)
"While ICQ Universe wasn't built for business networking, Givon [ICQ's director of marketing] thinks it's possible some people will use it for that purpose. The site's colorful look and feel is clearly intended for social interaction and it will probably appeal to a younger audience. Most ICQ users are under 30, connect to the network at least five hours a day, and are into activities such as gaming, downloading music, and online shopping, according to the company.
Aside from the chance deal, and the constant chatter about work and jobs that goes on in consumer social networking, I think that business-oriented social networking is much more likely in locales designed to actually support it.
Comments (2)
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1. Scott Allen on March 16, 2004 01:00 AM writes...
100% agree, Stowe. The challenge is reaching critical mass with a mainstream business audience. Sites with fuzzy boundaries between personal and professional, like Orkut, Tribe, and now this, are not going to reach that critical mass with that audience until those boundaries are better-defined.
As you said, the occasional chance deal may occur between a couple of Burning Man attendees, but consistent business value is going to come from places that feel more like a boardroom than a barroom.
Permalink to Comment2. Stowe Boyd on March 16, 2004 01:29 PM writes...
Or the comment area at a well-trodden blog?
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