My March column in Darwin is up for your reading enjoyment.

This column elaborates on some of the ideas that I explored in the recent KM Cluster presentation in NYC (see the presentation, in PDF or as a recorded webcast).

[from Handicapping Social Networking Business Models]

It seems that nearly every conversation I have that touches on social networking inevitably includes the question "But... are there any viable business models?"

Yikes. Whenever this occurs, I feel like I am an actor in that scene that occurs in nearly every horror flick, where the camera is centered on the face of the protagonist and then the cinematographer drastically shifts the field of focus so it looks like the background is moving away at a hundred miles an hour. This is meant to instill a stomach-churning dread, and suggests that everything that looked safe and certain a moment ago is in fact now being upended, and a monster or homicidal maniac is about to enter the scene and start ripping heads off.

Yeah. Just like that.