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June 03, 2004
Amazon Launches Plogs
Posted by Stowe Boyd
I read at Boing Boing that Amazon has launched personal logs (Plogs) as a mechanism to personalize the user experience.
I can't tweak very much, can't change look/feel, move things around -- just toggling on and off the monetary value of purchases made -- and I can't actually add any content. Wouldn't it be sensible to have my own reviews, etc.?
Is this only a mechanism to push information to me? Even so I like the format. But there is no RSS feed, so I guess you have to actually go and read the damn thing.
And the whole social angle -- seeing updates to your buddies' wishlists, for example -- isn't integrated at all.
They have a long way to go. But I like the direction.
[Update: I have had a few requests to show a screenshot , since it seems some folks (like Peter, and Kottke) haven't been given plogs yet. Click on the thumbnail below:

]
Comments (3)
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1. Gregory Narain on June 3, 2004 10:29 AM writes...
Interestingly enough, this Plog term is also used to refer to Project Logs. Here are some additional pointers:
"The Virtues of Chitchat", Michael Schrage
http://www.cio.com/archive/051504/work.html
"Plogs", Ross Mayfield
http://ross.typepad.com/blog/2004/05/plogs.html
"CIO Magazine on Blogging", Gregory Narain
http://socialtwister.com/archives/000171.html
Personally, I lean towards the term Journal for personal blogs mostly to get them out from under the "blog" umbrella but also to associate more personality with them.
It will be interesting to see which category actually wins the title and the forces that bring that about.
Permalink to Comment2. Peter Caputa IV on June 3, 2004 10:50 AM writes...
I guess they've trademarked "plogs".
And can you put a screenshot?
Not everyone has this functionality now.
What others are saying:
Permalink to CommentRubel: http://steverubel.typepad.com/micropersuasion/2004/06/amazoncom_trade.html
Kottke: http://www.kottke.org/04/06/amazon-is-blogging
Rafat Ali:http://www.paidcontent.org/pc/arch/2004_06_03.shtml#007941
Me: http://worcester.typepad.com/pc4media/2004/06/amazon_launches.html
3. Peter Caputa IV on June 3, 2004 01:08 PM writes...
thanks for the screenshot, Stowe!
Permalink to Comment