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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.

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June 28, 2004

FaceTime Ups the Ante In AIM Enterprise Gateway Scramble

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Posted by Stowe Boyd

Facetime recently announced free migration to its IM Auditor product for existing clients of AIM Enterprise Gateway (see FaceTime Communications | IM Applications for Business).

But more interesting is the email I received from FaceTime's PR folks, attacking IMlogic's being the chosen partner of AOL to service existing clients:

[by email]

Following AOL's discontinuation of its enterprise IM product AIM Enterprise Gateway (AIM-EG), IMLogic announced it had been endorsed by AOL as a migration option for the AIM-EG customers. Not only did IMLogic pay AOL several thousands of dollars for this endorsement, this endorsement does not guarantee the company a single AIM-EG customer.

In response to yesterday's news, FaceTime is offering both AIM-EG users and current IMLogic customers a free transition to IM Auditor 5.0, the industry standard in IM security and compliance. FaceTime is now in the best position to service the AIM-EG "free agents." Because AIM-EG was powered by FaceTime technology with added support from FaceTime staff, FaceTime expects to strike new deals with most of the AIM-EG customers, who already rely on FaceTime's IM expertise and will undoubtedly opt for the easier migration from one FaceTime platform to another.

Well... I don't think that the "thousands of dollars" was a major factor in AOL's selection of IMlogic, somehow. And, if it hinged on a few thousand dollars, why didn't FaceTime pay it, or up it? The market has to be worth a tiny investment, right?

And while its true that FaceTime had a long-term technology and business deal with AOL, the relationship has been rocky. We will just have to see if FaceTime can in fact convert "most" of the existing AOL users to FaceTime customers.

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