A Brand is not a Promise, it is an Invitation. Get Real: Stowe Boyd's Soapbox

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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.

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July 28, 2004

A Brand is not a Promise, it is an Invitation

Posted by Stowe Boyd

Apropos of my recent aphorism-- "a brand is no longer a promise, it is an invitation" -- I stumbled across a wild piece at GapingVoid.com:

[from gapingvoid: "the kinetic quality": the future of advertising]
The future of brands is interaction, not commodity. It's not something you buy, but something you paticipate in.

i.e. a brand is not a thing, but a place.

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