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August 25, 2004
Scoble's "Corporate Weblog Manifesto"
Posted by Stowe Boyd
Scoble reduces the complexities of corporate blogging down to a short set of homilies, over at ChangeThis :: The Corporate Weblog Manifesto. He stresses truth, and getting close to the grassroots, and suggests that Doc Searls is never, ever wrong. But #19 is off tone:
Robert Scoble
#19 BOGU. This means "Bend Over and Grease Up."
I believe the term originated at Microsoft. It means that when a big fish comes over (like IBM or Bill Gates) you do whatever it takes to keep him happy. Personally. I believe in BOGU'ing for EVERYONE, not just the big fish. You never know when the janitor will go to school, get an MBA, and start a company. I've seen it happen."
I'm not exactly sure how that exactly relates to corporate blogging, but I'm sure that Robert is going to get a lot of email about "BOGU'ing for everyone".
By the way, this was my first encounter with Change This who are hosting this and many other interesting manifestos. However, all the manifestos are in PDF format, so the cost of waiting for the Acrobat plug-in to start up is noticeable -- but worth it.
Comments (2)
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1. Robert Scoble on August 25, 2004 09:47 PM writes...
I can see where you might misunderstand the tone on that one. But, it means to treat everyone like a king, even the most lowly among us.
I've seen people who try to get their way and generally their egos just bring pain to their lives and what they are attempting to do.
Permalink to Comment2. Stowe Boyd on August 26, 2004 11:00 AM writes...
I agree with you, regarding the intent; I was poking fun at the image of BOGU, really.
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