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September 14, 2004
AOL to Launch In-Store.com
Posted by Stowe Boyd
AOL is launching a new service to compete with Yahoo Shopping and Google's Froogle, next Monday.
In general, the site is a searchable, comparison shopping model: bascially a big catalog experience, which I think is dumb. The only redeeming characteristic is the inclusion of instant messaging:
Bob Tedeschi
[from
AOL Expands Shopping Features]
In-Store.com will also automatically show repeat visitors a list of their most frequently visited stores, and users of AOL's instant messenger will be able to view products together and chat about them.
Ultimately, people want shopping online socialized: do it with friends, and through friends' recommendations. And friends-of-friends recommendations. The intersection of social networks and shopping just hasn't surfaced yet, but hold on.
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