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September 27, 2004
I Go For Ogo
Posted by Stowe Boyd
AT&T Wireless announces a new IM/email capable gadget: the Ogo. Apparently, it is (no kidding) targetted at teen age boys who are phone averse because their voices are prone to cracking:
Tricia Duryee
[from
Communications gadget forgoes voice]

Finally, a technological solution for adolescent boys whose voices are changing.
Starting today, they can silently send e-mail and text messages with a gadget aimed at younger audiences: the AT&T Wireless Ogo.
In developing the communications device, AT&T Wireless followed teens to understand their habits.
"The boys joked that they'd never call a girl because their voice might crack," said Stacia Pache, senior director of product marketing, who headed the project. "They are much more comfortable with instant messaging."
That helped lead to Ogo, which will be used for e-mail and instant messaging only -- a rare combination of features in a day when wireless companies typically bundle data services with voice.
Wild.
I might get one for my 13 year old son, Conrad, who doesn't seem to want a cell phone much, but is forever telling me about how he is chatting with girls via AOL. But there is hope that the device might grow with him -- AT&T Wireless is talking about add-ons -- like camera and phone -- for the Ogo in the next year.
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1. billg on September 27, 2004 01:40 PM writes...
Stowe, better move fast. I just bought two for my sons.....and they were the last two in the store.
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