Suw equates the faddishness of social network offerings with the Rubik's Cube, which came and went once people got bored with twisting the object without getting anywhere. She goes on to suggest that aSmallworld, the oh-so-exclusive by-invitation-only social network operation, will fail because of a lack of focus, while solutions like Last.FM and Flikr will flourish, because they support a sort of virtual social intimacy. Knowing what someone is listening to, or peering at their world through their photo montage, brings us closer. Just having a gated community does not create closeness.