Steve Rubel heralds the future where All News Sites Will Become Aggregators: "The RSS revolution will force online news sites to evolve into aggregators to retain their eyeball base. We're already seeing this with sites like Topix.net. But the big guys have a chance here to get into the RSS game. The moves that CNET, the LA Times, the Guardian and the others that follow will have profound impact on PR. It will raise how clients perceive news placements on blogs because they will be on an equal playing field in the aggregator. We will look back on this week as a watershed moment for RSS." I completely agree. I also believe that this is the future battlefield between traditional journalism and social media companies, like Corante. More to follow.