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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.
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February 15, 2005

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Johnnie Moore On Research as a Replacement for Internal Conversation


Multiply interesting post by Johnnie Moore at BrandShift: "Scratch many research briefs and you'll find a conversation that needs to happen inside the business. An elephant under the table that's not being talked about. And when research is done to prove a point, as a substitute for a "fierce conversation", when there isn't genuine curiosity, I think it's likely to be a waste of time and trouble."

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