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February 24, 2005
It had to happen...
Posted by Stowe Boyd
I was testing AP's new RSS feeds, and bumped into this fascinating convergence of onling gaming and ecommerce:
Peter Svensson
[from
News from The Associated Press]
Demonstrating a deep understanding of what its computer-gaming audience, Sony has built the ability to order pizza into its latest online multiplayer game.
Type the command "/pizza" while playing Everquest II, a fantasy game with 330,000 active players, and get the Pizza Hut Web site, where you can place orders for delivery.
Just another kiosk in the ether.
Comments (3)
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1. leon on February 24, 2005 12:03 PM writes...
Permalink to CommentI’m more surprised it’s taken this long to happen. The potential for business in online persistent worlds is enormous!
2. Eric Rice on February 24, 2005 01:42 PM writes...
Right out of the cyberpunk novel, "Snowcrash". Welcome to the Metaverse.
Actually, I first learned about the energy drink Red Bull back in 1997 from playing Wipeout XL on my Playstation... then it showed up in certain gas stations. Hook, line and sinker.
Permalink to Comment3. Zbigniew Lukasiak on February 25, 2005 04:25 AM writes...
That comes close to the Alternate Reality genre and I believe this is the general direction all MMORGs will go. They should have a deal with Pizza Hut so that the gamers could use their game money for ordering the pizza.
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