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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.

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March 03, 2005

LinkedIn: Monetizing SNAs

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Posted by Stowe Boyd

LinkedIn -- like every entrant in the crowded social networking market -- is trying to monetize the hundreds of thousands of people who have registered to do... something. For some time, their angle has very obviously been the jobs market. And now, they are going to charge:

Paul Festa
[ from LinkedIn to introduce fees | CNET News.com]

Social networking site LinkedIn will soon begin charging employers $95 per job listing, nudging social networking into the uncertain terrain of paid services.

Social networking has long been an Internet category in search of a revenue model. Sites such as Friendster that link people through personal profiles have hesitated to charge for admission lest they alienate the crowds that give the networks of linked acquaintances value.

But LinkedIn, a site geared to professionals that claims more than 2 million members, on Tuesday is expected to unveil its first paid product, the LinkedIn Jobs network, along with the LinkedIn JobsInsider browser add-on.

Socializing the job hunt experience is sensible, but I don't think that this is revolutionary. And of course, I am not looking for work, so that may explain why I got so little out of LinkedIn prior to my dropping that service last week.

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COMMENTS

1. Kevin Leversee on March 3, 2005 11:12 PM writes...

I've been working on something similar for nearly 2 years now...While working at TMP (parent to Monster) in 2000 I wrote an early version of our present day business plan. Linked in will be partly successful, but I think there is a lot more oppertunity in this.

thanks for your post

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