An interesting observation: Dodgeball's acquisition by Google is a serious threat to hyperlocal media, who are losing the demographic most served by Dodgeball.

Steve Yelvington

[from Poynter Online - E-Media Tidbits]

Dodgeball is built around an analysis of the needs of twentysomethings, crossed with an understanding of the power of technology. If you're involved in one of those "where did our readers go?" teams that so many newspapers are putting together these days, ask yourself: Is that how we're approaching the problem? In order to connect with Generation Y, local media need to do more than figure out how to push headlines and classified ads into cell phones.

Which Google will certainly figure out.

[pointer from Dan Gilmor]

[tags: Google, Dodgeball, hyperlocal media ]