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May 31, 2005
Corante: Social Media Advisory Service (SMAShmouth)
Posted by Stowe Boyd
Over the past year, we have done a lot of behind the scenes consulting to large and small enterprises, non-profits, and media companies with regard to the application of social media (particularly blogs) to their business activities. We have a large and growing list of advisors that are involved in various projects, some confidential and some fairly public.
Stephen Baker broke the story of Corante's involvement in the new launch of BusinessWeek's blogs, and said
Stowe worked with us here over the last month helping us set up this blog, and taught us much of what we know about blogging.
We've worked with a number of other major media companies trying to make sense of blogging: some that have a personal relationship with us, others that discover that we are #22 on the Technorati top 100 and want us to tell them how to do it.
Starting this week, I am going to profile various members of the Social Media Advisory Service, which we have nicknamed SMAShmouth. The first interview will be with one of the most recent to join: Jory Des Jardins. In upcoming weeks I will be interviewing folks who have a long standing relationship with SMAShmouth -- like Suw Charman, and Greg Narain -- as well as pulling in others whose relationship with Corante may not be as well known, like Halley Suitt, Jeremy Wright, Paolo Valdemarin, Zephyr Teachout, and Andy Lark.
If you'd like to find out more about SMAShmouth, and how we might be able to assist you in your social media activities, please contact me: stowe -at- corante.com.
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