Constantin Basturea does a masterly job in an open letter to the silent management of Ketchum Personalized Media in Dear Ketchum, welcome to the blogosphere: "When it launched the Personalized Media service, Ketchum had some good ingredients for preparing a smooth entry in blogland: a (sort of) blog (and RSS feeds, by default), a podcast (well, almost), and a collaboration with a PR blogger. But it just didn’t managed to put all these elements together, which kinda sucks when you’re such a big PR firm, and didn’t managed to listen to those who talked about the launch and change what didn’t work, which definitely sucks in the blogosphere (no conversation = bad, bad, bad in my Cluetrain book)."

He cites chapter and verse as to how the got it wrong -- almost everywhere -- and how to fix it. I bet we don't hear from them, as Constantin suggests is necessary, Monday AM. Anything this screwed up requires a committee of important people, and it will take a committee of important people at least a week to respond.

A must read.