Buried in the middle of a Gelf article about Google search, Does Google News Have a Sense of Humor?, I found this factoid about Google juice: "Ethan Zuckerman, a fellow at Harvard's Berkman Center for Internet and Society, told the Online Journalism Review that he has a theory as to why smaller-time sources get ranked higher than obviously bigger sources on some stories, especially those having to do with people's names. "I think what you're seeing is an odd little linguistic artifact," he said, explaining that while mainstream news publications refer to people on second reference by their last names, alternative news sites often use the whole name multiple times on purpose. As far as Google News is concerned, this means that the smaller sources are more relevant." Hmmm. I guess I will have to thank Ethan Zuckerman for that advice the next time I see Ethan Zuckerman. [tags: Google juice]