I got a Goolge alert about a new social networking solution, called look4mac.com, which seems to be motivated by the premise that people who use macs would like to have a social network excluding non-Mac users. Hmmm. I don't think so.

Using the now conventional (yawn) friend of a friend network model (see above), look4mac seems only suited for people in the Mac business world -- like technicians, mac software developers and support staff, and perhaps graphic artists -- who want to buy and sell goods and services to each other. The site does not use the social media approach (blogs) but relies on the older collaboration model of forums and interest groups (yawn).

No new ground is plowed here, and although I am trying hard to suspend my disbelief and imagine that for a very specific constituency this could be useful... but, nah, I really can't buy it. And I don't really understand the social network feature, given that it appears to not be very integrated with other features, like classified and forums. And look4mac offers a photo gallery and sharing capability, but does not include the key social architecture widget of tags, for photos or other artifacts. I pass, and I am a very ardent Mac head, although I don't make my living servicing them, which may be the whole point of the service.