Emily Chang let me know that she and Max Kiesler are doing something interesting to usher in the 'unofficial' Web 2.0 week:

[from eHub Interviews to Launch the Week of Web 2.0]

eHub Interviews, a series of email interviews with the creators of Web 2.0 applications and services, will launch this week (October 3-8, 2005) as part of the unofficial Web 2.0 week here in San Francisco.1 With over 150 web applications and services in eHub (and growing every day), we felt it was time to hear about Web 2.0 from the people making it.

I guess that is intended to stand in distinction to the Web 2.0 conference, which is the official Web 2.0 event that Emily is niddling about. I managed to snag one of the almost-impossible-to-get press passes, and will be one of the myriad non-implementers trying to make sense of this phenomenon -- which seems to be coming together so fast! -- so track me down if you are going to be there. I hope to hook up with Emily, too.