I bumped into Seth Godin yesterday at the Web 2.0 conference. It was a great show for that... I bumped into a long list of great peopl, including Evelyn Rodriguez, Michael Powell, Craig Newmark, John Battelle (his show), Jason Calacanis (I gave him a cigar to celebrate his sale of Weblosginc to AOL), Jeff Clavier, Joshua Schachter, and others too random to mention, here.

Seth complimented me on the investigative deductions I wrote about last week, guessing about Squidoo, his new venture. He has released an ebook, today, that tells all:

[from SquidBlog]

“For a long time, the web has been about more. More links, more traffic, more hits, more choices. In the face of all that more, many sites (and most surfers) are not getting what they want. This free ebook, from bestselling author and Squidoo.com founder Seth Godin, proposes a different way of achieving your goals: less.”

The key idea is that individuals are experts on the topics that they care about, and Squidoo will allow anyone to create a specialized webpage in which this expertise can be served up to help others. He calls these lenses, which he suggests can be used to help others make sense of the world.

I was struck by the similarity with one of the sessions we are holding at the Symposium on Social Architecture next month at the Berkman Center, entitled "Is Social Software a Mirror or a Lens?"

The 'secretbeta' is still closed, but you can submit your name for consideration.