How had completely missed the emergence of this term?

[from Splog - Wikipedia, the free encyclopedia]

Spam blogs, sometimes referred to by the Neologism splogs, are Web Log (or "blog") sites which the author uses only for promoting affiliated websites. The purpose is to increase the PageRank of the affiliated sites and/or get ad impressions from visitors. Content is often nonsense or text stolen from other websites with an unusually high number of links to sites associated with the splog creator which are often disreputable or otherwise useless Web sites.