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November 04, 2005
Gettting Real: A Killer Theme At Signal vs. Noise
Posted by Stowe Boyd
The smart, smart folks at 37Signals have been building on the 'Getting Real' theme for some time (no relation to Get Real, by the way, just convergent evolution at work). I interviewed Jason Fried last week for the upcoming New Visionaries: Rebooting The Web series, and we touched on those ideas at some length (along with some interesting news about features they are planning to roll out at Basecamp over the next few months -- you'll have to wait for the show though!).
This recent observation at Signal vs. Noise is just one example of the value of their less is more, just in time philosophy.
[from A design and usability blog: Signal vs. Noise (by 37signals)
Don’t sweat stuff until you actually must. Don’t overbuild for scalability. Increase hardware and system software as necessary. If you’re slow for a week or two it’s not the end of the world. Just tell your customers you’re experiencing some growing pains. They’ll appreciate the candor.
Bottom Line: Make decisions just in time, when you have access to the real information you need. In the meanwhile, you’ll be able to lavish attention on the things that require immediate care and feeding.
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