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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.
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November 09, 2005

Jeneanne Sessum on Stone Age

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Posted by Stowe Boyd

Jeneanne Sussum does a great rewrite of an Ad Age poll about all those bad, bad employees frittering away company time blogging when they should be back at the work bench doing piecework (she includes the original, too):

[from ALLIED by Jeneane Sessum: Stone Age

Help Us Feel Useful in the Age of the Net - VOTE IN THE AD AGE WEEKLY ONLINE POLL BACKGROUND: A report last week by one of our guys who's hanging onto his MSM title for dear life noted that about 35 million workers -- or one in four people in the U.S. labor force -- spend an average of 3.5 hours, or 9%, of each work day educating themselves without dipping into your "professional development" budget while at the same time escaping the tedious mindlessness of watercooler chitchat. This blogification of workplace time is no minor concern -- when the slaves find out they can make money without living in the quarters out back, your business stands to lose 551,000 years of indentured servitude, which means fewer workers to fire just before retirement. Another important point was that the time spent reading blogs on the job was in addition to the time already spent surfing the Web looking for jobs at clued companies, not yours. The debate appears to be one of reasonable limits. At what point, or at what length of time, does the use of company assets for building tighter connections with your markets become a problem? And is the problem likely to become an even greater one as more and more of our print subscribers use the publication for toilet paper, potentially in your own office bathrooms? Do employers need to find new ways to police their computer systems? Because we're having to find new ways to seem interesting. THIS WEEK'S QUESTION: Should employers allow their staff to read blogs in the workplace?

And man, the tone of the original is offensive: "This blogification of workplace time is no minor concern -- the total losses across the national work force are estimated to be the equivalent of 551,000 years of paid time that is being spent on blogs via the employer's own computer systems." Gasp!


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