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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.
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December 06, 2005

Social Media, Defined

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Posted by Stowe Boyd

I was having coffee with Ian Kennedy and Havi Hoffman of Yahoo this morning in Palo Alto, just catching up, and Ian asked me for a short definition of "social media". I temporized, saying I would root around in the archives and see what I had in the way of elevator-speak on the subject.

Here's an attempt:

Social Media are those forms of publishing that are based on a dynamic interaction, a conversation, between the author and active readers, in contrast with traditional broadcast media where the 'audience' is a passive 'consumer' of 'content'. The annotations or social gestures left behind by active readers, such as comments, tags, bookmarks, and trackbacks, create an elaborate topology resting on the foundational blog posts, and this enhanced meta-environment, the blogosphere, is the context for and the realization of a global collaboration to make sense of the world and our place in it.

Comments (8) + TrackBacks (1) | Category: Technology


COMMENTS

1. Jon Husband on December 6, 2005 05:27 PM writes...

Not bad .. can I try ?

user-managed media that helps bring individual understandings and meanings together into the creation and interpretation of additional or deepened meaning or utility.

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2. Ian on December 6, 2005 06:29 PM writes...

It was great to see you Stowe. Thanks for getting the ball rolling. I'll post a follow up later and trackback to you.

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3. Michael Gersh on December 7, 2005 03:11 PM writes...

A challenge when attempting to define all things social ("software"... "networking"... "media") is that the word social itself is not clearly defined. From one person's perspective social is used with a scientific connotation. (See "Social software vs. sociology software" linked to via my name.)

From another person's, social quite simply represents interactions that are not professional in nature. Consider an individual, a real estate broker perhaps, who might tell you he has no "social life" because he spends too much at work…work that does indeed involve frequent conversations and dynamic interactions with others.

I'd like to see social media defined by taking into consideration the intended purpose of the producer of the media. My first crack at a simple one-liner: Social media represents material produced with no financial nor professional incentive for the purpose of sharing with one's friends, family, or others with similar non-professional interests.

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4. eric on January 17, 2006 03:44 PM writes...

http://www.monsitexxx.com/fetiche/astromag/fat/dj6ps4/amy.html fistheaterstiniest

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5. skills on February 10, 2006 06:01 PM writes...

http://www.citristrip.com/wwwboard/messages/17545.html garyhoodlumnow

Permalink to Comment

6. pouting on February 28, 2006 02:51 PM writes...

http://amateur.anzwers.net/pporn/hckdowg/beaststorieszoophile.html complimentwhosewondered

Permalink to Comment

7. pouting on February 28, 2006 02:51 PM writes...

http://amateur.anzwers.net/pporn/hckdowg/beaststorieszoophile.html complimentwhosewondered

Permalink to Comment

8. pouting on February 28, 2006 02:52 PM writes...

http://amateur.anzwers.net/pporn/hckdowg/beaststorieszoophile.html complimentwhosewondered

Permalink to Comment

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Listed below are links to weblogs that reference Social Media, Defined:

I joined Havi Hoffman (a Social Media partner in crime here at Yahoo) and Stowe Boyd for coffee in Palo Alto this morning and asked Stowe if he would come up with a two line definition of social media. He [Read More]

Tracked on December 6, 2005 06:48 PM


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