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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.
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December 13, 2005

FeedFlare: Feedback Through The Feed

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Posted by Stowe Boyd

The nice folks at Feedburner have added a new capability called Feedflare, which basically allows you to instrument your RSS with all sorts of feedback widgets that front for various web services:

[from Burning Questions - The Official FeedBurner Weblog: No Feed is an Island: Introducing FeedFlare]

FeedFlare is initially launching today with seven simple options, including:

* most popular tags for this item via del.icio.us
* tag this item at del.icio.us
* Technorati cosmos: number of links to this post
* Creative Commons license for this specific item. This works even if you are splicing, say, a Flickr photo feed into a blog feed and the two parent feeds have different licenses associated with them.
* number of comments on this post (currently only for feeds created by Wordpress)
* email this item
* email the author of this item (particularly helpful if the item ends up spliced into another feed or repurposed on a site).

Shortly after this launch, we'll also integrate a "more like this" option from Sphere which will link to a list of related posts at Sphere.

So I have turned on just about everything available in the Get Real feed. (While I was there I noticed that Get Real has climbed above 1000 RSS subscribers!)

Feedflare3.jpg

Pretty cool. Rejiggering the paradigm of RSS as a feedback system -- thanks to interlacing these widgets into the mix -- holds some interesting issues. Just like advertising in the RSS stream, the blogger immediately asks "can I use the same widgets on my blog, and have a single mechanism to manage these sorts of interaction?" As soon as Feedburner offered Feedblitz -- the email notification service -- integrated with their feed management, I immediately dropped using the MT embedded solution for email notification. So, I can extrapolate: as soon as Feedburner stabilizes the implementation of FeedFlare, I would likely want to use the same stuff on my blog, so that the user experience -- wherever -- is as similar and rich as possible.

Played out to a logical conclusion, Feedburner and its competitors might be taking a new role as the medium through which not only is RSS streaming out to the readers, but all manner of social gestures -- clicks, views, tags, ratings, rankings, comments, tags, and links -- might be streaming back. And not just streaming back to be statically analyzed, but to be displayed and reincorporated into the user experience: rewiring the social architecture.

It looks like a small feature, but it's secretly huge.

[pointer from Michael Arrington, TechCrunch, who thinks the big deal here is opening up the solution so that any company can be offering a competitive solution to Del.icio.us. Yes, I likt that too, but the "feedback through the feed" -- capturing social responses that have been entered on the other end of an RSS pipe -- is going to be bigger, still.]

Comments (2) + TrackBacks (3) | Category: Technology


COMMENTS

1. Mark Wubben on December 13, 2005 06:23 PM writes...

I'm not buying it. I've got my own workflow set up, those links are only distracting me. Now, I can imagine it being useful for when you have no such workflow, but is it *that* useful that you won't setup the workflow instead of relying on these links?

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TRACKBACKS

Listed below are links to weblogs that reference FeedFlare: Feedback Through The Feed:

...I think Stowe Boyd at Corante is exactly right as to the significance of its long-term impact... [Read More]

Tracked on December 13, 2005 10:07 PM

We have all heard of flare, whether if be via the movie Office Space or the actual emergency flares you use when you are in distresss. Today, flare has a new meaning since FeedBurner announced a new web services product [Read More]

Tracked on December 14, 2005 05:08 AM

So this is now yesterday’s news, but I finally got around to adding Feedburner’s new service FeedFlare to my RSS feed. If you’re on the Feedburner feed (I think most people are), you’ll see new options appearing at the botto... [Read More]

Tracked on December 14, 2005 04:59 PM


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