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December 13, 2005
Mark Cuban and Universal Release
Posted by Stowe Boyd
In a strange convergence, Mark Cuban has been linked to three of the 91 Ideas of 2005 that were featured in Sunday's New York Times Magazine:
[from Who needs an entirely satisfying explanation ?? :) by Mark Cuban]
[...] I was just as shocked as the New York Times Magazine to find myself the originator of, or involved with 3 of their 91 ideas for 2005.
Or as they put it
”For instance, we do not yet have an entirely satisfying explanation for how Mark Cuban, the outspoken Internet mogul and N.B.A. owner, came to be connected with three of the year’s most notable ideas (”Collapsing the Distribution Window,” ”Scientific Free-Throw Distraction” and ”Splogs”). That was just one surprising discovery we made in the course of assembling the issue”
Collapsing the Distribution window -- which in the entertainment world as Universal Release -- is perhaps the most notable of these three, basically throwing out the traditional delay between the release of a movie into domestic theatres and the subsequent release on DVD, VHS, and internationally. As the Times' Clay Risen wrote,
With box-office revenue slumping and DVD sales skyrocketing, it's not surprising that moviemakers are looking for ways to collapse the period of time it takes for a film to make its way from the multiplex to home video - in industry-speak, the "distribution window." The universal-release strategy has a lot of appeal for moviemakers: in addition to taking better advantage of the red-hot home-video sector, it's also more cost-effective - instead of requiring separate marketing efforts for theater and video releases, universal release requires just one. Plus, the strategy undercuts film pirates, who sometimes offer knockoff DVD's of films before they even hit the big screen.
Of course, the middlemen who have enjoyed a temporal protectionism -- the moviehouse owners -- are howling. Honestly, in a fully timeshifted world it would take a very rare movie to get me to go to the movies. I could save all those $7.50 ticket fees and buy a bigger screen instead. And I bet that many others would make the same analysis.
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