I guess I knew something like Technorati Explore was in the wind, based on informal and irritatingly obscure discussions with Dave Sifry and Peter Hirshberg in recent months. In particular, the interview I had with Dave a few weeks ago, for the New Visionaries video series that will debut in January, raised some tantalizing points regarding the convergence of blog search and new media.
Explore allows a user to see the most recent posts from blogs about any subject, such as "social media" as shown in this screen shot (hey, that's me!):
The unveiling of Technorati Explore lays to rest any questions I may have had. This is the first glimpse of Technorati 2.0: the media company.
Michael Arrington [thanks for the pointer!] compares it to the upstart Memeorandum, but doesn't generalize much beyond praising Gabe Rivera for what he's done:
[from TechCrunch � Technorati Explore Smells Like Memeorandum]
Here’s what Explore doesn’t do as well as Memeorandum: It’s nowhere near as real-time as Memeorandum (although Technorati is indexing the entire blogosphere whereas Memeorandum only indexes a few thousand blogs). Also, Memeorandum is advanced enough to cluster related items even when they don’t necessarily link to eachother - Technorati doesn’t do this. Finally, Memeorandum includes news items (NYT, etc.) and press releases as headlines, which Technorati isn’t doing.
Here’s what it does better than Memeorandum: It works for any tag - just search on http://kitchen.technorati.com/explore/[TAGNAME], whereas Memeorandum today only has sites for politics and technology. Also, Technorati automatically includes all blogs in the conversaiton, whereas Memeorandum only includes its few thousand indexed blogs. With Technorati, even the smaller bloggers can get in on the conversation.
And more importantly, Technorati can scale to support as many conversations as there are topics, or tags. Gabe is working harder than a one-armed paperhanger just dealing with Tech and Politics as subdomains. And this is exactly what we are trying to do at Corante's Hubs, like the ones we have launched for Web, Media, and Marketing (see web.corante.com, media.corante.com, and marketing.corante.com). And like Memeorandum, we are aggregating the insights and thoughts of pre-selected group of contributors.
And Michael is right, there is tremendous value in the real-time updating and graphical agggregation that human editors can do in almost real-time, none of which is in evidence here. But I predict that Technorati -- and its inevitable competitors -- will begin to roll more of that out.
Certainly, discovering the blogmobbing that goes on around a hot story should be possible for smart search engine technology? So at least some of what makes human-edited services like the Corante Hubs and Memeorandum interesting to return to during the course of the day can be automated, and will be, in the future.
But I also think that Technorati will have to add editorial capabilities, to actually become more of a newspaper than an encyclopedia. There is a hint of what might be coming. In the screenshot above, notice the small area that says, "What’s this? This page shows what blogs about social media are talking about right now." Imagine that replaced with a running commentary from a human editor, in this case knowledgeable about what's happening in the social media space, commenting and calling out the coolest stuff.
Imagine the opportunity: Technorati has the world's largest tagspace, and all of a sudden all those hot tags -- that we have lovingly created for them -- now become communities where people come to exchange views and learn. I predict that T'rati will start bringing more social tools into the mix: why not let people comment directly in the tagspace, for example?
And if taggregations can become destinations, like Memeorandum and the Corante Hubs are, then the one with the most destinations can become very big.
So this is an important threshold we are passing over, where the companies -- because Technorati is just the first in this frontier -- that are providing the search tools to find blog writing by topic, authority, and timestamps, now will become the context in which such blog writing is experienced.
And how -- if at all -- will they share the revenue with the authors? Do they envision setting up some sort of royalty scheme like that used in radio for music? Like we have done with the Corante Network? Because right now, whatever revenue is gained from those Google ads is not being divided with me.
You can argue that one hand is washing the other, since they are presenting only the smallest of excerpts [and, oh by the way, it would be smart to filter out those "[IMG ]" fields, guys] and therefore leading more traffic back to my blog. But I am starting to believe that whatever agreement I am making with Technorati when I agreed to have my blog indexed by them needs as radical a revamp as their aspirations seem to have had.
At the same time, it is a compelling vision: every interesting tag serving as the nexus for a community, and the largest and most active served by human editors. Imagine a Gabe Rivera equivalent for every one of 100 or 1000 of the most popular tags, laboring daily to help us make sense of the deluge of information being generated by literally millions of bloggers.
That should sell some ads.
[tags:
gabe+rivera,
memeorandum,
technorati,
technorati+explore,
technorati+kitchen,
corante,
corante+network,
corante+hubs,
blogmobbing,
michael+arrington,
peter+hirschberg,
david+sifry]
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