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December 29, 2005
Dion Hinchcliffe on Web 2.0 Thread
Posted by Stowe Boyd
Dion Hinchcliffe has an excellent blow-for-blow on the recent 'imbloglio' about the viability of the Web 2.0 term:
[from web2.wsj2.com ]
Web 2.0 has become a polarizing yet strangely magnetic topic du jour. It's a subject a great many people love to grouse about, even as they spend way too much time thinking about it, all the while hating it, loving it, or just trying to figure it out. Web 2.0 has waxed and waned and then waxed again over 2005 as the blogosphere hype/anti-hype cycle has whipsawed back and forth.
If you take the temperature of the status quo, the inestimable Dave Winer currently has the mike with his Busted, Explained article, but numerous others have chimed in recently including quite famously Richard MacManus, who was then called out by Mike Arrington of TechCrunch, then Joshua Porter went on to explained why he still uses the term, ad infinitum. It was Russell Shaw however that was the one who really stirred the pot to considerable effect, but even he was then answered in kind by his very own Joe McKendrick. Folks like Stowe Boyd have come out about this latest Web 2.0 brouhaha very level headed, as have a number of others who seem to have some perspective including Marc Cantor, Jeneane Sessum, and Frederico Oliveira. Now Shaw has come back swinging and shows no sign of flagging in his attempt to assert that Web 2.0 has no clothes. An attempt almost certain to fail, I might add, though we'll probably make yet another trip around the blogosphere mulberry bush.
[...]
In more general discussion, the year end prediction lists are making the rounds. John Battelle's 2006 prediction list includes #7, which says "'Web 2.0' will make the cover of Time Magazine, and thus its moment in the sun will have passed. However, the story that drives 'Web 2.0' will only strengthen, and folks will cast about for the next best name for the phenomenon." I do note that he has started quoting his use of the term. Another list making the rounds also weighs in on Web 2.0. Jason Calacanis' 2006 prediction list claims interestingly that the deflation of the housing bubble is going to cool down Web 2.0 investment seriously next year.
[...]
In any case, regardless of what you think of the term, Web 2.0 has been highly effective at making people everywhere think quite differently about the software they create and use. And because of the interest, buzz, hype, and real-world success, 2006 will only continue to see the forces behind Web 2.0 grow. Expect major surpises and new highs and lows as the big players in the software business start releasing wave after wave of online, social software next year.
Personally, I think most of the antihype is driven by the endless introspection and inventiveness of leading bloggers. We have a tendency to run out way way ahead of the herd, and we are constantly trying to create neologisms to explain the changes we perceive are happening. As a result, the visionary types like Winer can actually see the day when Web 2.0 has become so mainstream that the term will lose its power. I maintain that we have a lot of cat herding before that day comes, and in the meantime the term is a useful distinction between what is going on today, and the sorts of things that were going on in the past five years, just as Dion states.
tags: dion+hinchcliff, web+2.0, joshua+porter, richard+macmanus, russell+shaw, joe+mckendrick, marc+canter, john+battelle, jason+calacanis, jenean+sessum, frederico+oliveira
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