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January 02, 2006

More on Kaleidoscope

Posted by Stowe Boyd

MacDailyNews has more dope on Apple's Kaleidoscope:

[from MacDailyNews - Apple and Mac News - Welcome Home
Apple’s .Mac service has increased the data transfer capacity from 10GB per month to 1024GB (a terabyte!) per month for select users in what may be a methodical rollout to all .Mac users and a sign of something(s) to come at Macworld Expo.

MacDailyNews reader "Snapper" has informed us of the change to his .Mac account as of December 31, 2005.

.Mac user "alphamatrix" has a screenshot of the new .Mac bandwidth capacity here. [Attribution: Om Malik]

Om Malik writes, "The increase in bandwidth for transfer perhaps has been inspired by people wanting to back-up their videos (purchased at iTunes store) or perhaps this is the beginning of something new: like an online PVR?" Full article here.

Apple's .Mac features list does not currently show the increase, it still states: 10 GB of data transfer per month.

Think Secret recently detailed how the new Kaleidoscope online storage approach will satisfy nervous media execs about the security of their content:

[from Think Secret - Road to Expo: Apple's new media experience coming soon
In an effort to appease media companies wary of the security of digital rights management technology, Apple's new technology will deliver content such that it never actually resides on the user's hard drive. Content purchased will be automatically made available on a user's iDisk, which Front Row 2.0 will tap into. When the user wishes to play the content, robust caching technology -- for which Apple previously received a patent -- will serve it to the user's computer as fast as their Internet connection can handle. The system will also likely support downloading the video content to supported iPods but at no time will it ever actually be stored on a computer's hard drive.

This also circumvents some of the flaws in the current iTunes purchasing model. I buy music on iTunes, but if for some reason I lose the downloaded files -- through a hard drive crash, for example -- I might have to buy it all again, unless I have backed it up somewhere. Ultimately, Apple and others moving into the online PVR space will be well-served to rent us low-cost online storage, as well as simply keeping track of what we have licensed. Shows that we have licensed, but have not viewed for a long time could simply be deleled locally, in out online iDisk storage, only to be replaced on-demand when users seek to access them.

[pointer from Judge Bork]

tags: kaleidoscope, pvr, itunes, apple, ipods, om+malik, macnewsdaily, thinksecret

Comments (14) + TrackBacks (0) | Category: Technology

COMMENTS

1. Poopmaster on January 2, 2006 05:29 PM writes...

That smells an awful lot like Sun's failed ad motto "The computer is the network." iTunes works because it allows people to own things, even if the thing has DRM restrictions. The major media groups must be swallowing a bitter pill, here -- if this does work, then they face the fact that their content is a commodity, easily replacable and ultimately forgettable (because the user can't own it via this method). If it doesn't, then they still don't have a way to get people to easily purchase their goods. As for Apple, I hope that they think twice about how much they're willing to restrict the user in running after these content providers. They didn't get where they are by renting data, after all.

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2. steve on January 2, 2006 06:38 PM writes...

I had the 1024 GB transfer limit listed on my page for about a week and now it is gone...

It is also possible we might see some tools or encouragement for podcasting and vodcasting. Not a huge number of people would do it, but .Mac would be much more practical for those that did.

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