Jason Fried of 37signals swore me to secrecy a few months back when I interviewed him for the upcoming New Visionaries series. One of the secrets was Sunrise, the company's now-announced but as yet unreleased CRM solution:

[from Sunrise: 37signals' CRM tool for small business is coming soon - Signal vs. Noise (by 37signals)]

Sunrise is a CRM-ish tool for small businesses. We’re aiming to change the small business CRM market with Sunrise in the same way we changed the small business project management and collaboration market with Basecamp.

What exactly do we want to change? Well, from our vantage point the current CRM offerings for small business are 1. Too complex, 2. Too confusing, 3. Overkill, 4. Detached from the real experience of a small business (aka too “enterprisey”), and 5. Ugly. We’re on the case.

I predict, just based on 37signals history and Jason's handwave during our meeting that Sunrise will have a similar impact on the CRM space that Basecamp has had on project-based collaboration: monumental.

And, oh, we chatted about Campfire, too, but I can't talk about that yet. Huge.