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January 11, 2006

1000 Tags: Tag Advertising

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Posted by Stowe Boyd

I stumbled upon 1000tags.com today (pointer from Tech Crunch), and I think there is something interesting going on there. The company is experimenting with a commercial tag cloud: people can pay to claim a tag exclusively, or can pay much less to share a tag.

[from the FAQ]
Why should I book (buy) a tag?

1000tags.com is - that we know - the very first project that offers booking and buying tags from a "tag cloud". Or in other words, it is the first commercial tag cloud. That means that it could be the proof of concept demonstrating that folksonomies can be an effective way to advertise.

As I understand, 1000 Tags will stop at 1000 tags, so it will be an artifically limited tag cloud -- along the lines of the Million Dollar Page, which was limited to a specific number of pixels.

Hmmm. This seems to hinge on the notion that people would go to 1000 tags as the starting point of a search, which seems strange to me. Perhaps if the people who pay for the placement also present the tagcloud at their websites, if might lead to traffic.

But even if the experiment doesn't directly work, I am sure that tag-based advertising -- either directly, like 1000tags.com is trying to do, or something more implicit, like a tag analysis service that serves up contextual ads -- is something destined to happen.

Comments (38) + TrackBacks (0) | Category: Technology


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