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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.

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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline


Get Real
September 14, 2004
AOL to Launch In-Store.comEmail This EntryPrint This Entry
Posted by Stowe Boyd

AOL is launching a new service to compete with Yahoo Shopping and Google's Froogle, next Monday.

In general, the site is a searchable, comparison shopping model: bascially a big catalog experience, which I think is dumb. The only redeeming characteristic is the inclusion of instant messaging:

Bob Tedeschi
[from AOL Expands Shopping Features]
In-Store.com will also automatically show repeat visitors a list of their most frequently visited stores, and users of AOL's instant messenger will be able to view products together and chat about them.
Ultimately, people want shopping online socialized: do it with friends, and through friends' recommendations. And friends-of-friends recommendations. The intersection of social networks and shopping just hasn't surfaced yet, but hold on.


Category: Instant Messaging | Market Trends | Product Release | Social Networking


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