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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.

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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline


Get Real
September 27, 2004
I Go For OgoEmail This EntryPrint This Entry
Posted by Stowe Boyd

AT&T Wireless announces a new IM/email capable gadget: the Ogo. Apparently, it is (no kidding) targetted at teen age boys who are phone averse because their voices are prone to cracking:

Tricia Duryee
[from Communications gadget forgoes voice]

Ogo2.jpg
Finally, a technological solution for adolescent boys whose voices are changing.
Starting today, they can silently send e-mail and text messages with a gadget aimed at younger audiences: the AT&T Wireless Ogo.

In developing the communications device, AT&T Wireless followed teens to understand their habits.

"The boys joked that they'd never call a girl because their voice might crack," said Stacia Pache, senior director of product marketing, who headed the project. "They are much more comfortable with instant messaging."
That helped lead to Ogo, which will be used for e-mail and instant messaging only -- a rare combination of features in a day when wireless companies typically bundle data services with voice.

Wild.

I might get one for my 13 year old son, Conrad, who doesn't seem to want a cell phone much, but is forever telling me about how he is chatting with girls via AOL. But there is hope that the device might grow with him -- AT&T Wireless is talking about add-ons -- like camera and phone -- for the Ogo in the next year.




COMMENTS
billg on September 27, 2004 01:40 PM writes...

Stowe, better move fast. I just bought two for my sons.....and they were the last two in the store.

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