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Stowe Boyd is a well-known media subversive, and an internationally recognized authority on real-time, collaborative and social technologies. His new blog is Message.

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In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline


Get Real
January 22, 2004
Love.com Survey: Everyone's Doing ItEmail This EntryPrint This Entry
Posted by Stowe Boyd

Love.com released results of a survey about online dating, finding that 1 in 10 unmarried adults have tried online dating sites:

"The survey also found that men and women not only use the Internet to flirt and chat with other singles, but to search for prospective dates. In fact, one in ten single adults who have Internet access have conducted an online search for someone before they have gone out with that person. Some good news for those who are searching for that special someone: 88% of those surveyed say they do not lie when describing themselves in their profile with 6% saying they only used a few white lies."
Some of the other findings:
"-- Far more men admit to Internet flirting than women (31% for men versus 15% for women).

-- More than one in ten single adults with Internet access (12%) say they flirt with others by instant messaging or e-mail during the day.

-- Sixteen percent of men say they flirt online during the day, compared with 8% of women.

-- Flirting via e-mail or instant messaging is also much higher among those 18-24 years (33%) than those who are older (19%).

-- About one in ten unmarried adults with Internet access (9%) customize their instant messages and/or e-mails with colorful wallpaper or icons so they are more flirty. Fourteen percent of 18-24 year olds do so, compared with 7% of older adults.

-- Nearly one in ten unmarried adults with Internet access (9%) have asked someone out by instant messaging them. Men are far more likely than women to have done this (14% vs. 4%).

-- Those who ask someone out via instant messaging spend an average of four weeks flirting online before asking to meet them offline for a date.

-- Thirteen percent of single adults who have Internet access have entered an online chat room for dating.

Other findings

Searching for love...

-- One in ten have conducted an online search for someone before they have gone out on a date. Twelve percent of men have done so versus 8% of women.

-- About one in four of those who have tried an online dating service (24%) say they instant messaged or e-mailed other people's profiles around to their friends to get their opinion of prospective dates; 8% say they always did this, while 16% say they sometimes did.

-- Most of those who have used an online dating service (82%) say it took them about an hour or less to write their online profile; 52% wrote it in about 20 minutes.

-- Men are far more likely than women to have visited dating chat rooms (18% vs. 7%).

...even in the wrong places...

-- Nearly half of those who have tried an online dating service (44%) have come across an online profile of someone they know, such as an ex-boyfriend or girlfriend, when they were surfing through profiles.

-- One in three of those who have tried an online dating service work in an office where they are supervised by a manager. Of these, 10% say they have been caught by their boss or manager while surfing or responding to online profiles.

-- Most of those who have used an online dating service (66%) check their online dating account once a day for new messages; 10% check it once in the morning and once in the evening, while 9% check it three times a day and 2% admit to checking it "constantly."

...and finding it.

-- Five percent of unmarried adults with Internet access have fallen in love with someone they met online. Men are more likely to have experienced this than women (7% vs. 3%)."


Category: Social Impacts


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